What untourist is and who it is for
There are journeys that begin for business purposes, others for the desire to get away, change pace or simply change outlook for a few days. Whatever the reason for departure, with untourist | UNA Rewards for Real Travellers, every stay can become something even simpler and more genuine.
Italy is a country that loves to present itself in so many different ways. Sometimes a journey can represent a first encounter, other times it is a return to a place you thought you already knew but that still manages to surprise you. Every destination is full of stories, traditions, flavours and details that make every experience unique. Because a journey is not simply a destination to be reached: it is a story to be experienced.
This is the founding idea of untourist | UNA Rewards for Real Travellers, the loyalty programme from UNA Italian Hospitality dedicated to those who face travel with curiosity, an open mind and a taste for discovery.
Whether it is a business trip, an unplanned weekend away or a long relaxing break, untourist enriches every stay with benefits, special attention and privileges created to enhance your way of travelling. The more often you choose our facilities, the more the programme rewards you with benefits and experiences tailored to suit you.
Indeed, we believe that being a Real Traveller means going beyond the simple destination: it means willingness to be surprised, experiencing every place with authenticity, and turning every stay into an opportunity to discover something new.
Join our untourist community and discover a world of benefits, exclusive experiences and opportunities created to make every journey even more memorable.
How to sign up for the untourist loyalty programme
Signing up is completely free of charge and takes place exclusively online via the official website: all you have to do is accept the regulations and be of adult age. During the process, you will be asked to provide a series of essential data such as your name, surname and email address, and with just a few steps, you will be able to access your reserved area, from where you can manage your profile and monitor the points you have earned, as well as see all the information regarding the programme.
Programme levels: what they are and how they work
The rewards and advantages of untourist are organised in levels that accompany the traveller as they progress through the programme. There are four levels and they represent the status that the user reaches within the programme: the first, Traveller, is activated automatically on signing up, while the others are unlocked as points are earned, stay after stay, journey after journey.
If you are interested in finding out what the various levels are and what they mean, here is an oversight of what awaits you.
- Traveller is the starting point on your journey in untourist, and it represents a welcome to our community of travellers who instead of simply visiting Italy want to experience it in an authentic manner, stay after stay, in true Italian style rather than as “tourists”. You will have immediate access to dedicated benefits, including discounts on standard rates, exclusive bonuses and a welcome drink to start every stay in the best possible way. Because sometimes a small gesture is all you need to feel immediately welcome.
- The Explorer level takes you into a world of discovery, wonder and adventure. The programme introduces benefits created to offer you an even more comfortable and flexible stay, such as early check-in and late check-out, ideal for experiencing your stay without rushing and with more freedom; we all know that there is nothing better when preparing a trip than being able to handle your time as you wish. In addition, there is the UNA Travel Bonus, a voucher to use in the event of a cancelled booking or no-show to reprogramme your stay, in accordance with the conditions established by each individual facility.
- With the Passionate level, you access benefits that are particularly useful for frequent travellers: a dedicated cancellation policy. This benefit allows you to modify or cancel your bookings with more favourable conditions than those applied as standard, offering precious flexibility to those whose plans are constantly changing and who want to organise every departure with extra peace of mind.
- Lover is the premium level of the programme. In addition to all the previous benefits, you will be able to enjoy an even more exclusive experience thanks to dedicated VIP treatment, created to render every stay in our facilities truly unforgettable. Furthermore, you will be able to transfer your points to other programme members, thus sharing the advantages of travelling with whomever you choose.
How are untourist points earned?
There are many ways to earn points, and they are tied to stays in UNA Italian Hospitality facilities: every experience thus contributes to creating a path full of increasingly exclusive benefits.
And there is more: in addition to the points earned through payment for stays and any additional charges, the programme also offers automatic bonuses for members, such as the Welcome Bonus received on signing up and a special bonus to celebrate your birthday. Little gestures that will make every stay even more enjoyable, from the very beginning.
How to use untourist points
There are plenty of options for using the points you will earn thanks to untourist; a wide range of possibilities designed to offer you the utmost freedom:
- The Pay by Point method, which allows you to pay for part or all of your stay.
- Access to the Reward catalogue , which includes four types of experience and service.
1. Room & Stay. Make your stay even more special thanks to a room upgrade, late check-out and exclusive benefits, for a personalised experience designed to offer you the utmost comfort.
2. Food & Beverage. Savour the excellent food and drinks offered by our restaurants and cocktail bars, transforming your points into unforgettable gourmet dinners, aperitifs and breakfasts.
3. Wellness & Spa. Reawaken your senses with moments of pure relaxation and exclusive treatments in UNA Italian Hospitality SPAs and wellness centres.
4. Sport & Experience. Enjoy authentic experiences and create new memories by taking part in selected private tours and local activities to discover the best that Italy has to offer.
The offers in the catalogue are subject to availability and conditions applied by the individual facilities: see the full regulations for all the information! - The conversion of points earned in Gift Cards, which can be used for hotel stays or to treat yourself to one of the many taste or wellness experiences offered by our facilities.
- Transferring points. This is an exclusive benefit available only to Lover-level members, and allows you to transfer your points to another guest who is a member of the programme.
Where to find all the details of the regulations
We have explained how our loyalty programme works, and some of the unique benefits that we have created for you. However, if you still have questions about our programme, you can find all the conditions and get full details of every aspect by consulting the full regulations available on the official untourist website, so that you can find out all about the programme and how to take advantage during your stays.
When is it really worth signing up for untourist?
In short, always! Signing up to untourist means getting access to exclusive benefits that will turn every stay into something more than a simple hotel stay. The UNA Italian Hospitality loyalty programme has been created to accompany you in every experience with extra care, offering a tailor-made and flexible welcome with more advantages than ever.
We believe that every hotel, resort or historical villa should leave its guests with a unique memory, and with untourist, we are certain that your experience in our facilities will be truly extraordinary.
