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untourist | UNA Rewards for real travellers

Discover the UNA Italian Hospitality loyalty programme that turns every stay into an even more rewarding experience.

EVERY TRIP DESERVES AN EXTRA SOMETHING

untourist is the UNA Italian Hospitality rewards programme designed for anyone who wants every stay experience to be more authentic. Enjoy special rates and exclusive benefits, and turn your points into memorable stays, rewards, and experiences.

There are four levels on your journey — Traveller, Explorer, Passionate and Lover — with increasingly exclusive benefits, to make every return stay even more special.

The more you travel, the more rewards you earn

Four loyalty levels to make every stay special: from welcome drinks to room upgrades, each experience is enriched with special benefits and privileges.

The privilege of being an untourist

You'll always be entitled to special rates and to benefits reserved for programme members, so that every stay offers you something extra.

Turn points into something to enjoy

Earn points and turn them into stays, experiences chosen from the catalogue, or exclusive Gift Cards for your next trips.

HOW THE PROGRAMME WORKS

Earn and use points

With untourist your points become something to enjoy. When you join we'll give you a welcome bonus of 1,500 points, so you can begin to discover the programme's benefits right away. Each stay at our hotels and resorts earns you new points: the more you collect, the more exciting opportunities you get. You can use them for reward stays, selected experiences, or special benefits to be enjoyed on future trips.

Four levels, one single way to travel

Membership in the untourist programme is free and gives you immediate access, starting from the Traveller level, to special rates and exclusive benefits reserved for members. With every stay you earn points and can move up to higher levels - Explorer, Passionate and Lover - unlocking increasingly exclusive privileges and benefits, to make every trip even more special.

Enter the untourist world

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Most searched destinations

Milan Bologna Venezia

Rome Florence Sicily

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UNA Italian Hospitality

About us Contacts Development Work with us

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Gruppo UNA S.p.A.
Registered with the register of Companies of Milan Tax Code 00849180153 - VAT IT07410980150 - REA MI - 726120 - Share capital fully paid up Euro 37.817.599. Registered office Via Gioacchino Murat, 23, 20159 Milano, Italy
T. +39 02 895261 - E. info@gruppouna.it

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Company part of the group