untourist: a new way to enjoy your stay in Italy

Whether for business or pleasure, for a short weekend or a long week, a journey is never a simple path: it is all about discovery, new experiences and the desire to enjoy Italy’s most beautiful destinations in a different way. untourist | UNA Rewards for real travellers is the UNA Italian Hospitality loyalty programme created specifically for those who, like you, are not content simply to move from one place to another, and are looking for authentic and unforgettable experiences.

A programme that enhances every travel experience

untourist was created with the aim of supporting you throughout your stay and making your time in the hotel or resort the highlight of your trip. When you book with us, you will earn points and unlock exclusive rewards and benefits - our way of rewarding those who regularly choose our hotels and resorts for a tailor-made stay. 

UNA Italian Hospitality boasts an extensive collection of 59 properties, including hotels, resorts, villas and apartments, located throughout Italy. This extensive network reflects our commitment to meeting every need and desire: from business travellers looking for a city destination to those planning a romantic getaway, as well as families on holiday and those looking to take a wellness break.

untourist offers you the chance to experience our hotels and their surroundings in a unique and personalised way, through bonuses, discounted rates and a wide range of benefits. 

Whatever your reason for travelling, remember that the more you travel with us, the more rewards you will receive: sign up for untourist to discover all the benefits and get ready to enjoy your next trip created just for you!

For those dreaming of a romantic getaway

Valentine’s Day, a birthday, an anniversary or simply a special weekend: there are always plenty of opportunities to treat yourself to some time with your other half, and organising a romantic getaway is the best way to create new memories. A couples’ break allows you to slow down, enjoy authentic experiences and rediscover the pleasure of spending time together, far from the demands of everyday life.

Art cities, sunsets and unforgettable views

Italy, with its vast range of destinations, offers a wealth of art cities for a romantic getaway. Venice remains one of the most beloved destinations, with its canals, quiet alleyways and unique atmosphere. And then there is Taormina, with its historic buildings, views over the Mediterranean and sandy beaches.

UNA Italian Hospitality hotels: ideal for a romantic getaway

One of the hotels for a romantic weekend away that we would like to recommend is the Maison Venezia | UNA Esperienze, a 4-star hotel in one of the most picturesque corners of the lagoon city. It is situated in the Cannaregio district, in a period building that has been restored to its former glory: staying here means immersing yourself in authentic Venice, with its Murano glass chandeliers, details that evoke the golden age of the Venetian Republic, and a prime location close to some of the city’s main attractions. 

Are you considering a romantic getaway to Sicily? UNA Hotels Capotaormina is a splendid retreat suspended between the sky and the sea, set in the rock overlooking the Gulf of Naxos. Imagine taking a dip in a saltwater pool overlooking the Ionian Sea, then dining at Le Grand Bleu, the prestigious restaurant immortalised on the big screen in Luc Besson’s film of the same name, or relaxing on the exclusive private beach. 

The hotel will delight you with its new rooms, which have recently been refurbished to ensure your stay is more comfortable than ever: among the many room types available, the Premium Sea View Room, the Suite, the Prestige Room and the Premium Garden View Room stand out.

For families on holiday

Organising a holiday with children means striking the right balance between different needs, engaging activities and moments of relaxation for the adults: the choice of destination and accommodation plays an essential role in ensuring that everyone has a good time.

Families are often on the lookout for options that allow them to alternate leisure time with activities designed for young children: well-equipped beaches, theme parks, green spaces and hotels offering family-friendly services. Spacious rooms and activities designed for children also make for a more relaxing and comfortable stay for the whole family.

The best family-friendly hotels

Sicily is one of the most popular destinations for families, thanks to the variety of experiences it offers and the renowned beauty of its beaches. Versilia is also an ideal choice for those travelling with children, with its sandy beaches and numerous family-friendly facilities.

Lido di Camaiore is home to Versilia Lido | UNA Esperienze, an elegant 4-star hotel perfect for meeting the needs of those choosing a family holiday by the sea. Younger guests will have access to an outdoor playground and menus designed to cater for every taste, while adults looking to relax can make the most of the 25-metre swimming pool, nestled among the gardens and the pine forest.

And that is not all. Versilia Lido | UNA Esperienze features a state-of-the-art wellness centre with a spa: here you will find a heated swimming pool, a sauna and a Turkish bath, as well as bespoke treatments designed to guide you through a true journey of the senses. And to round off your stay, why not enjoy the hotel’s panoramic terrace, the perfect spot for an aperitif while admiring the Gulf of Poets and some of the area’s most picturesque sunsets.

If your next destination is on the east coast of Sicily, book your room at UNA Hotels Naxos Beach Sicilia. Imagine spending your holiday at a seaside resort, surrounded by a lush garden with citrus trees that release their full fragrance in summertime. The hotel is particularly attentive to younger guests, offering entertainment and a kids’ club just for them, while adults can choose from the padel courts, tennis courts and the four swimming pools on the premises.

For those who are always on the move for work

Business travel is an increasingly important part of modern-day mobility, and business travellers are looking for solutions that offer efficiency, comfort and dedicated services. Even on a business trip, it is essential to have access to welcoming and functional surroundings: fast internet connections, workspaces and a strategic location, so that you can make the most of your time and manage your commitments with peace of mind.

At the same time, being able to unwind at the end of a busy day helps to enhance the overall experience of your stay, turning a simple business trip into a more enjoyable journey. Who said you have to sacrifice comfort when travelling for work?

UNA Italian Hospitality hotels and resorts for your bleisure trip

Milan is one of Italy’s main economic and trade fair hubs, and every year sees many people travelling to the main city of Lombardy on business. Rome also remains a key destination for professional meetings and appointments, with its events, conference centres and major companies. Both major cities, however, are perfect for combining business and leisure.

UNA Hotels Cusani Milano is situated in the heart of the city, a short distance from some of its most iconic landmarks, such as the Duomo, La Scala, the Sforza Castle – visible from the restaurant – and the Galleria Vittorio Emanuele, all within a short walk.

As well as its prestigious location, the hotel also boasts rooms and suites characterised by an elegant atmosphere and minimalist details that express care and attention. There is no shortage of facilities, such as a fitness centre, a private car park ensuring that you can always find a parking space in the centre of Milan, and a renowned bar and restaurant to make your business and leisure stay even more unforgettable.

Let us now head off to Rome, where a hotel with a terrace awaits you in one of the city’s liveliest and most characterful neighbourhoods. Trastevere Roma | UNA Esperienze is situated in the district of the same name, famous for its artisan workshops, historic streets and an atmosphere that blends local tradition with contemporary living – perfect for satisfying your desire for an authentically Italian experience.

The hotel is part of the Lifestyle Collection by Preferred Hotels & Resorts, a network that brings together some of the industry’s finest independent properties from around the world: here you will feel at home while enjoying an elegant setting. The highlight of the hotel is the panoramic terrace on the top floor, which offers views across the capital; an unforgettable sight and one of the city’s most beloved vistas.

For those who love discovering new destinations

Italy is home to an extraordinary cultural heritage that extends far beyond the better-known destinations: every trip with untourist is an opportunity to discover new places, explore local traditions and enjoy authentic experiences away from the most popular tourist trails. 

One destination that we would like to recommend is Montepulciano, with its world-famous winemaking tradition and the unique charm of its old town: a captivating and breathtaking place that is perfect for those who love to immerse themselves in the history and identity of a unique region. Umbria, too, with its medieval villages, green hills and intimate atmosphere, offers plenty of opportunities to go off the beaten track and discover a more authentic side of the country.

One example is the village of San Gemini, considered one of the most beautiful villages in Italy with its Romanesque heart and its proximity to the Marmore Falls, one of the region’s most popular attractions.

Where to stay when exploring the area

Set amongst the hills of Siena, nestled in the lush greenery of the heart of Tuscany, Relais Villa Grazianella | UNA Esperienze is waiting to welcome you for a stay filled with charming villages and endless discoveries. This 18th-century villa with a swimming pool is an invitation to relax and unwind, while enjoying the natural beauty of a place where time seems to have stood still. Food lovers are not forgotten either, and this property is also ideal for those who want to immerse themselves in the region’s authentic food and wine traditions, with a range of traditional dishes and prestigious wines to savour.

The Umbrian village of San Gemini is sure to offer you a truly unique experience, from its historic centre and the Carsulae Archaeological Park to the spectacular scenery of the Marmore Falls and the Clitunno Springs. If you want to enjoy all this, you can book a room at the Grand Hotel San Gemini | UNA Esperienze where art, history and culture come together. Experience the thrill of staying in a historic palazzo surrounded by a centuries-old park, complete with an outdoor swimming pool and a terrace restaurant, while inside you can admire the collections housed in the art gallery and the Galleria degli Affreschi.

For those looking for a relaxing holiday

More and more travellers are choosing to go away to treat themselves to a rejuvenating break, dedicating time to their physical and mental well-being: a wellness break is the ideal opportunity to slow down and recharge your batteries, in surroundings that will be hard to forget.

There is nothing better than a refreshing weekend of spa time and sea. Salento and Sicily are ideal destinations for those seeking a rejuvenating holiday, thanks to their Mediterranean landscapes, crystal-clear waters and a more relaxed pace of life that invites you to slow down.

The best wellness hotels in Italy

Your wellness weekend in Salento begins at Posia Retreat & SPA | UNA Esperienze. An elegant and exclusive luxury 5-star hotel, a veritable seaside villa in the town of San Foca: here you will find 23 rooms and suites, interiors flooded with light, a private beach with a bistro, and the My SPA wellness centre.

The wellness centre at the Posia Retreat & SPA is sure to truly surprise you, thanks to its spaces carefully designed to ensure the very best experience, such as the Japanese-inspired open-air space, complete with a waterfall and a private cabin. If you are thinking about where to spend a relaxing holiday in Italy, this is the destination to choose.

UNA Hotels One Catania is one of Italy’s leading wellness hotels. It is situated on Via del Bosco in Catania, a location that makes it an excellent compromise for those who want to stay just a few kilometres from the city centre while at the same time enjoying a peaceful and secluded atmosphere. At this hotel, every space – from the garden to the terrace – is designed to rejuvenate body and mind: the heart of your wellness holiday is naturally the spa.

It embraces a holistic approach, offering a sensory experience in state-of-the-art facilities such as the Finnish sauna, the Turkish bath, the Kneipp circuit and the salt room.

Every journey can be the start of the next one

Every traveller has different expectations: some want a romantic getaway to Venice or Taormina; others are looking for a family holiday in the Gulf of Naxos or Versilia; some are travelling on business to Milan or Rome, while others love to explore authentic destinations such as Montepulciano or the villages of Umbria. Then there are those who choose to travel as a way of restoring their balance through sea, well-being and relaxation. 

Whatever your next destination or the reason for your trip, with untourist every stay is worth more. Travel, earn points and gain access to authentic experiences and exclusive benefits that will make every trip even more memorable.